sodomymcscurvylegs:

sodomymcscurvylegs:

The reason most millennials don’t make a scene when an establishment doesn’t treat them right is because we function more on positive reinforcement than negative reinforcement. For Boomers, they can make a scene because they know negative reinforcement gets them what they want; they want to PUNISH these establishments or workers, but Millennial purchasing patterns are very different.

Growing up in the computer age, we’ve become masterful at filtering junk information, and that includes advertising. It doesn’t matter how much a politician or restaurant or whatever memes, we’ll find them funny, but we’re still not going to shop there or give them our money of we dislike them. The way brands become successful with Millennials is actually just word of mouth.

So when an establishment treats us poorly, we don’t make a scene. We simply never go back and don’t tell our friends about it. Conversely, places that treat us well we immediately go tell others about.

The simplest ways to get Millennials to support your business is to give them good economic value for what you sell (Boomers can think we’re irresponsible, but we’re actually quite thrifty), you have to treat us with dignity, but ALSO, you have to treat your WORKERS with dignity. Unlike Boomers who get off on laughing at someone working at McDonald’s, we’ve all had to work shitty, underpaying jobs and we don’t like when we go to an establishment and see workers mistreated and poorly paid, because WE’VE BEEN THERE, and we don’t want to contribute to that gross abuse of the working class.

These rich CEOs can complain that Millennials have “no brand loyalty” or that we’re “killing XYZ industry,” but the truth is that selling to us consistently requires ethical business practices that most of these companies are unwilling to partake in.

birdsbugsandbones:

dee-wood:

jinxtimesinfinity:

askragtatter:

anonymous-bosch:

the-sky-traveler:

my brother is teaching his cat how to high five by giving her a treat every time she successfully taps her hand to his hand, which is all well and good, but now she thinks that she is entitled to food every time she high fives someone.  i can’t eat in the same room as her anymore because she’ll just bap my hand rapid fire and then go nyoom straight in for my pizza like no Kelly that’s illegal go finish ur own dinner

“No Kelly, that’s illegal.”

So, a while back, I was using clicker-training to teach my cat Taz tricks. She learned very quickly and it was a good experience all around, but we had to hide the clicker.

Taz had learned that the clicker meant she got treats. So she would find it, carry it up to people, step on it to make it click, and then SCREAM AT THEM to give her the treats she was clearly owed because the clicker had made a sound.

Cats

Pavlov is rolling over laughing in his grave.

Now with birds:

My conure, Pippin, is clicker trained. He does a lot of great stuff (target, fly and return, etc.) and he’s an absolute chatterbox. This includes mimicking the clicker noise and telling himself he’s a good boy and looking for a treat. Repeatedly. He’ll say ‘Touch!’ and then touch something random, click, and come looking for the treat. Occasionally, I’ll do something like give him some fruit and he’ll touch it, click, and then eat it. He thinks he can click himself and get a treat. He’s beat the system. He doesn’t understand that only I have the clicker power.

13lilies:

thinking about the girl who was abused so much by her former caretaker that she turned invisible(!), so moomin-mamma took her in + the moomins treated her with so much love and compassion that she slowly became visible again.

In Tuulikkis copy of “The invisible child”, Tove wrote: “Thank you for making me stop being invisible”